The 5-5-5 Pricing Strategy


The 5-5-5 Pricing Strategy

The 5-5-5 Pricing Strategy

the most accurate method to price your home


the Trefel Group - 5-5-5 PRICING.jpg

The right price for your property is not determined by any agent or seller.  Its determined by current market conditions.


We analyze and leverage the same database that agents, banks, appraisers and buyers use to correctly price a property.



How It Shows

How It Shows

We make your listing stand out!

Today's home buyers are armed with more information than ever. They often tell their agents which home they want to see and which they have already ruled out, because of lack of quality photos. We make sure that your listing "wows" the potential buyer by ensuring your online listing has high-impact photos to make a long lasting first impression and fuel buyer desire to see more.

the trefel group - we make your listings stand out

1. Professional Photographs - Beautiful, eye-catching photos are very important to catch the attention and attract buyers who search online for your home. We take the highest quality photos for the greatest impact and to showcase your home's best features.

2. Drone - Our camera-equipped quadcopter shoots high-def photos and videos from the air, to capture an impressive point of view of your home.

3. Videography - Our team uses high-quality video to create a compelling story and virtual tour of your home that will capture buyer's attention.

4. 3D Technology - Our latest addition to create an incredible marketing story for your home is the use of Matterport camera featuring powerful new technology to create a detailed 3D Showcase of your home, for the ultimate virtual experience. With this technology, home buyers can move through your property online and see it from every angle. This 3D showcases are especially popular with our foreign home buyers, giving them the ability to experience the inside of the home. 



Preparation Pays Off

Preparation Pays Off

Imagine Your Home Through A Buyer's Eyes

  • The Basics - Home - spotless. Lawn - mowed. Clutter - removed. Carpets - cleaned. Odors - gone.
  • Living Room - Open up the living and family rooms by moving furniture and removing all unnecessary items.
  • Kitchen - Clear counters, refrigerator art and magnets. Add a small plant. Remove all small appliances if not in daily use.
  • Bedroom - De-personalize by removing photos, posters and personal items to make buyers feel comfortable.
  • Bathrooms - Think "Hotel". Add fresh towels and remove all personal items - no toothbrushes on the counters!
  • Storage - Organize closets, laundry room, mudroom and storage areas.  Buyers want storage - showcase it.
  • Repairs - Patch holes and paint walls and ceilings where needed. Replace broken tiles, re-caulk sinks and tubs.
  • Colors - while a bit of character is fine, tone down brightly colored rooms. Not all buyers appreciate hot pinks, purples or reds. 
  • Light - Replace low-watt light bulbs with brighter, warm tone ones. Clean windows. Open curtains.
  • Pets - Put away toys, clean litter boxes, deodorize carpets. While we are pet lovers, not all buyers are. Take pets with you when the house is shown.
  • Curb Appeal - Paint the front door. Pressure wash the driveway, sidewalks, decks and patio. Add or trim shrubs, flowers and fresh mulch. Put away garden tools, hoses, toys and bikes. Remove dead plants.
  • Garage - Remove as many extras as possible. tools, lawn equipment and bikes are fine, but leave plenty of room for at least one car. Make it feel as spacious as possible. 

How It's Marketed

How It's Marketed

No one does more to market and sell your home faster and for more $$


Where Do Buyers Find the Actual Home They Purchased?

1. Data - We arm ourselves with National Association of Realtors data that tells us exactly where buyers found the home thy purchased. The top three ways are ONLINE, with AGENTS and through the YARD SIGNS.

2. Targeted Campaigns - We target our marketing strategy and resources to match where buyers are finding homes right now. We proactively adjust our campaigns to ensure maximum exposure to potential buyers. This enables your home to be more visible and we can sell it faster.

Innovative online Marketing

To Reach the 92% of Buyers Who Search Online, We Market Every Property in multiple Channels

the trefel group - top notch broker websites
the trefel group - search portals
the trefel group - search engine strategies
the trefel group - exceptional social media campaigns
the trefel group - single property websites
the trefel group - mobile app search

Here are some of the examples of our social media and video marketing campaigns:

Other agents may utilize some of these channels, but our superior execution makes all the difference. With our sales level and team approach we create marketing campaigns other home sellers and agents could only dream off, ensuring your listing commands attention and is sold fast and for most amount of $$.

We don't Rely on Internet Alone

The 5 Ways We Market Your Property to Other Real Estate Agents:

the trefel group - exceptional marketing

33% of buyers find the home they purchase through real estate agents. While this figure has declined in the shift to online search, it is still significant. Therefore, we are committed to marketing to other real estate agents!

  • Electronic and Paper Fliers - We dispatch high impact fliers to agents all around the region, as well as nationally and around the globe. 
  • Virtual Tours - We upload high-quality images and virtual tours to the MLS database, so that all agents can see your property.
  • Realtor Office Meetings - As part of the top producing company, we'll personally pitch your listing and tell agents why they should see your home.
  • Communication - We guarantee a follow-up call each time an agent shows your home. We gather valuable feedback on what they and their clients liked, whether they'll be making an offer and if not, why not?

No team is more effective at marketing your property to other real estate agents!

Reaching Buyers at Every Opportunity

20% of Buyers find the home they eventually purchase through the following four ways:

the trefel group - reaching buyers everywhere
  • Yard Signs - Approximately 9% of buyers found the home they actually purchased from a yard sign. We make sure that our signs are visible, attractive and are hung on white posts. Additionally, we feature innovative technology on our signs, enabling potential buyers to instantly connect with our agents, receive property information, schedule a showing and maintain consistent follow-up.
  • Open Houses - About 5% of buyers found their home through open houses. We ensure larger turnout at open houses by strategically marketing the event as well as reaching out to the neighborhood with postcards and phone calls regarding your home to attract additional buyers to your property. 
  • Word of Mouth - a small percentage of buyers find the home they purchased through a friend, neighbor or just knowing the seller. 
  • Print - Less than 1% of buyers find the home they purchased through print advertising. Yet, 80% of agents spend over 80% of their marketing budgets on print.